personalization

American  

[pur-suh-nl-ahy-zay-shuhn] / ˌpɜr sə nlˌaɪˈzeɪ ʃən /

noun

1. the act or process of marking with one’s initials, name, or monogram.

   Each book has a leather cover, marbled endpapers, and a nameplate for personalization.

2. the act or process of making a general statement, work, etc., into one that is particular to an individual.

   The Writing Your Novel class will focus on observation, personalization, and realization of character.

   The game deliberately uses fear and terror to enhance the personalization and subjectivity of the events and to increase their impact.

3. the act or process of portraying people with an emphasis on their human characteristics.

   The camp’s goal in bringing together children from both sides of the conflict is to encourage personalization and humanization of the other side.

4. the act or process of tailoring something to meet an individual's specifications, needs, or preferences.

   The new learning and assessment models allow for personalization of instruction for each student.

   As end users continue to get more demanding, customization and personalization play an increasingly vital role in the success of any software platform.

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Etymology

Origin of personalization

personaliz(e) ( def. ) + -ation ( def. )

Example Sentences

See Examples For:

personalization

After checks with dealers, spending on personalization is tracking above targets, though buyers are more selective in their option choices so as not to over-spec models, the bank says.

From The Wall Street Journal ● Sep. 28, 2026

Combine that skepticism with social media’s emphasis on personalization, and one witnessed the fall of frivolity in real time.

From Salon ● Sep. 5, 2026

"Because the crowns can be custom-printed for each patient on the same day, this approach offers greater personalization, faster treatment and the convenience of receiving a permanent restoration in a single visit."

From Science Daily ● Aug. 23, 2026

Sharing a chatbot creates security vulnerabilities and can flatten the user experience by muddling personalization features, OpenAI warns.

From The Wall Street Journal ● Jun. 28, 2026

And the revelation of this Supreme Consciousness in our feeling and imagination, by love, by faith, by the process of personalization, is that which leads us to believe in the living God.

From Tragic Sense Of Life by J. E. Crawford (John Ernest Crawford) Flitch