personalization

American  

[pur-suh-nl-ahy-zey-shuhn] / ˌpɜr sə nlˌaɪˈzeɪ ʃən /

noun

1. the act or process of marking with one’s initials, name, or monogram.

   Each book has a leather cover, marbled endpapers, and a nameplate for personalization.

2. the act or process of making a general statement, work, etc., into one that is particular to an individual.

   The Writing Your Novel class will focus on observation, personalization, and realization of character.

   The game deliberately uses fear and terror to enhance the personalization and subjectivity of the events and to increase their impact.

3. the act or process of portraying people with an emphasis on their human characteristics.

   The camp’s goal in bringing together children from both sides of the conflict is to encourage personalization and humanization of the other side.

4. the act or process of tailoring something to meet an individual's specifications, needs, or preferences.

   The new learning and assessment models allow for personalization of instruction for each student.

   As end users continue to get more demanding, customization and personalization play an increasingly vital role in the success of any software platform.

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Etymology

Origin of personalization

personaliz(e) ( def. ) + -ation ( def. )

Example Sentences

Users will also have the option to turn off personalization for ads, and they won’t be shown to those under the age of 18.

From The Wall Street Journal

Porsche said it is investing in its three-pronged powertrain strategy and will continue to respond to increasing demand for personalization requests from customers.

From The Wall Street Journal

A new crop of AI fitness coaches promise personalization, expertise and encouragement, without the price tag of a personal trainer.

From The Wall Street Journal

A new crop of AI coaches promise the kind of personalization, expertise and encouragement that would come from a personal trainer, without the high price tag.

From The Wall Street Journal

My ideal digital fitness platform would combine all of the above: Fitbit’s personalization and flexibility, Peloton’s accountability and Apple’s motivation.

From The Wall Street Journal