personalization

American  

[pur-suh-nl-ahy-zey-shuhn] / ˌpɜr sə nlˌaɪˈzeɪ ʃən /

noun

1. the act or process of marking with one’s initials, name, or monogram.

   Each book has a leather cover, marbled endpapers, and a nameplate for personalization.

2. the act or process of making a general statement, work, etc., into one that is particular to an individual.

   The Writing Your Novel class will focus on observation, personalization, and realization of character.

   The game deliberately uses fear and terror to enhance the personalization and subjectivity of the events and to increase their impact.

3. the act or process of portraying people with an emphasis on their human characteristics.

   The camp’s goal in bringing together children from both sides of the conflict is to encourage personalization and humanization of the other side.

4. the act or process of tailoring something to meet an individual's specifications, needs, or preferences.

   The new learning and assessment models allow for personalization of instruction for each student.

   As end users continue to get more demanding, customization and personalization play an increasingly vital role in the success of any software platform.

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Etymology

Origin of personalization

personaliz(e) ( def. ) + -ation ( def. )

Example Sentences

The West Hollywood-based LGBTQ+ dating platform said Monday that its premium plan now allows access to new AI features and deeper personalization.

From Los Angeles Times • Mar. 17, 2026

In announcing the delay of adult mode, the company said it would focus instead on things like ChatGPT’s personality and personalization of the chatbot for users.

From The Wall Street Journal • Mar. 16, 2026

This has been the case since the dawn of mobile devices and algorithmic personalization, but forced separations may have turned curt, unexplained goodbyes into a perceived relationship norm.

From Salon • Mar. 8, 2026

Smith, however, questioned how consistently that personalization translates into meaningful engagement.

From MarketWatch • Feb. 20, 2026

The divine, therefore, was not originally something objective, but was rather the subjectivity of consciousness projected exteriorly, the personalization of the world.

From Tragic Sense Of Life by Flitch, J. E. Crawford (John Ernest Crawford)