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pitchman

American  
[pich-muhn] / ˈpɪtʃ mən /

noun

  • pitchmen
    plural
  1. an itinerant vendor of small wares that are usually carried in a case with collapsible legs, allowing it to be set up or removed quickly.

  2. any high-pressure salesperson, as one at a concession at a fair or carnival.

  3. a person who delivers a message on radio or television, as for a product, cause, etc.


pitchman British  
/ ˈpɪtʃmən /

noun

  1. an itinerant pedlar of small merchandise who operates from a stand at a fair, etc

  2. any high-pressure salesman or advertiser

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Noun Inflected Forms

Etymology

Origin of pitchman

An Americanism dating back to 1925–30; pitch 1 + -man

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Norris also maintained other income steams, including a long-running role as a pitchman for the Total Gym line of exercise equipment, promoting his fitness regimen well into his 80s.

From MarketWatch Mar. 20, 2026

He’s the pitchman for a Dan Ives–branded exchange-traded fund of big companies in the artificial-intelligence business.

From Barron's Jan. 30, 2026

The man who made his mark as a fighter and a minister, a pitchman and an entrepreneur was always coming back for more.

From The Wall Street Journal Dec. 23, 2025

“Consider these moving Pet Rocks,” a pitchman said on TV.

From Slate Aug. 19, 2025

A trapper, the pitchman of a medicine show.

From "The Underground Railroad: A Novel" by Colson Whitehead

Mr. Cooper is funny in a supporting role, as is that longstanding MVP of pitchmen, football legend Peyton Manning.

From The Wall Street Journal Oct. 15, 2025

Booking.com has enlisted the Muppets to get you to rent an all-inclusive in the Bahamas, and they score some points for bringing on Statler and Waldorf as pitchmen.

From Slate Feb. 10, 2025

Let us not speak of them in the same category as true pitchmen.

From Los Angeles Times Aug. 30, 2023

As the industry boomed, he became one of its most successful and charismatic pitchmen.

From New York Times Jan. 5, 2023

I had the feeling for a moment I was in the carnival I had seen recently in a movie, with its pushing, shoving, noisy throng, and its shouting, arm-waving vendors and pitchmen.

From "The Chosen" by Chaim Potok

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