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pitchman

American  
[pich-muhn] / ˈpɪtʃ mən /

noun

pitchmen plural
  1. an itinerant vendor of small wares that are usually carried in a case with collapsible legs, allowing it to be set up or removed quickly.

  2. any high-pressure salesperson, as one at a concession at a fair or carnival.

  3. a person who delivers a message on radio or television, as for a product, cause, etc.


pitchman British  
/ ˈpɪtʃmən /

noun

  1. an itinerant pedlar of small merchandise who operates from a stand at a fair, etc

  2. any high-pressure salesman or advertiser

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Noun Inflected Forms

Etymology

Origin of pitchman

An Americanism dating back to 1925–30; pitch 1 + -man

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Norris also maintained other income steams, including a long-running role as a pitchman for the Total Gym line of exercise equipment, promoting his fitness regimen well into his 80s.

From MarketWatch • Mar. 20, 2026

He’s the pitchman for a Dan Ives–branded exchange-traded fund of big companies in the artificial-intelligence business.

From Barron's • Jan. 30, 2026

He’s an analyst on ESPN’s “Monday Night Countdown” and an avid pitchman whose face is all over TV on football Sundays.

From The Wall Street Journal • Dec. 22, 2025

“Consider these moving Pet Rocks,” a pitchman said on TV.

From Slate • Aug. 19, 2025

A trapper, the pitchman of a medicine show.

From "The Underground Railroad: A Novel" by Colson Whitehead

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