pitchman

American  

[pich-muhn] / ˈpɪtʃ mən /

noun

plural

pitchmen

1. an itinerant vendor of small wares that are usually carried in a case with collapsible legs, allowing it to be set up or removed quickly.

2. any high-pressure salesperson, as one at a concession at a fair or carnival.

3. a person who delivers a message on radio or television, as for a product, cause, etc.

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pitchman British  

/ ˈpɪtʃmən /

noun

1. an itinerant pedlar of small merchandise who operates from a stand at a fair, etc

2. any high-pressure salesman or advertiser

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Etymology

Origin of pitchman

An Americanism dating back to 1925–30; pitch ¹ + -man

Example Sentences

Norris also maintained other income steams, including a long-running role as a pitchman for the Total Gym line of exercise equipment, promoting his fitness regimen well into his 80s.

From MarketWatch • Mar. 20, 2026

He’s the pitchman for a Dan Ives–branded exchange-traded fund of big companies in the artificial-intelligence business.

From Barron's • Jan. 30, 2026

He’s an analyst on ESPN’s “Monday Night Countdown” and an avid pitchman whose face is all over TV on football Sundays.

From The Wall Street Journal • Dec. 22, 2025

“Consider these moving Pet Rocks,” a pitchman said on TV.

From Slate • Aug. 19, 2025

A trapper, the pitchman of a medicine show.

From "The Underground Railroad: A Novel" by Colson Whitehead