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pitchman

American  
[pich-muhn] / ˈpɪtʃ mən /

noun

  • pitchmen
    plural
  1. an itinerant vendor of small wares that are usually carried in a case with collapsible legs, allowing it to be set up or removed quickly.

  2. any high-pressure salesperson, as one at a concession at a fair or carnival.

  3. a person who delivers a message on radio or television, as for a product, cause, etc.


pitchman British  
/ ˈpɪtʃmən /

noun

  1. an itinerant pedlar of small merchandise who operates from a stand at a fair, etc

  2. any high-pressure salesman or advertiser

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Noun Inflected Forms

Etymology

Origin of pitchman

An Americanism dating back to 1925–30; pitch 1 + -man

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Norris also maintained other income steams, including a long-running role as a pitchman for the Total Gym line of exercise equipment, promoting his fitness regimen well into his 80s.

From MarketWatch Mar. 20, 2026

But, for now, the former prince’s first brush with justice has come from a seemingly more mundane matter: the apparent forwarding of emails to Epstein in his role as Britain’s trade pitchman.

From The Wall Street Journal Feb. 21, 2026

He’s the pitchman for a Dan Ives–branded exchange-traded fund of big companies in the artificial-intelligence business.

From Barron's Jan. 30, 2026

“Consider these moving Pet Rocks,” a pitchman said on TV.

From Slate Aug. 19, 2025

A trapper, the pitchman of a medicine show.

From "The Underground Railroad: A Novel" by Colson Whitehead

On social media, chains are trying to turn their top executives into pitchmen.

From The Wall Street Journal Mar. 4, 2026

Booking.com has enlisted the Muppets to get you to rent an all-inclusive in the Bahamas, and they score some points for bringing on Statler and Waldorf as pitchmen.

From Slate Feb. 10, 2025

There is no patron saint of Los Angeles pitchmen, and really, there should be.

From Los Angeles Times Aug. 30, 2023

Stick advertising logos all over their uniforms like stock cars and let the players be pitchmen.

From Seattle Times Jul. 15, 2022

He cried for himself and for his family—for his parents, who had lived their whole lives in a kind of dreamless and embittered sleep, haunted by phantasms and suckered by the empty promises of pitchmen.

From "The Best of Enemies" by Osha Gray Davidson

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