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pitchman

American  
[pich-muhn] / ˈpɪtʃ mən /

noun

  • pitchmen
    plural
  1. an itinerant vendor of small wares that are usually carried in a case with collapsible legs, allowing it to be set up or removed quickly.

  2. any high-pressure salesperson, as one at a concession at a fair or carnival.

  3. a person who delivers a message on radio or television, as for a product, cause, etc.


pitchman British  
/ ˈpɪtʃmən /

noun

  1. an itinerant pedlar of small merchandise who operates from a stand at a fair, etc

  2. any high-pressure salesman or advertiser

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Noun Inflected Forms


Etymology

Origin of pitchman

An Americanism dating back to 1925–30; pitch 1 + -man


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

He was a player, a coach, a college and NFL Hall of Famer, a pitchman, an analyst, a comedic inspiration, and a rather amusing actor, so long as he played a version of himself.

From The Wall Street Journal ● Oct. 9, 2026

Norris also maintained other income steams, including a long-running role as a pitchman for the Total Gym line of exercise equipment, promoting his fitness regimen well into his 80s.

From MarketWatch ● Mar. 20, 2026

He’s the pitchman for a Dan Ives–branded exchange-traded fund of big companies in the artificial-intelligence business.

From Barron's ● Jan. 30, 2026

“Consider these moving Pet Rocks,” a pitchman said on TV.

From Slate ● Aug. 19, 2025

A trapper, the pitchman of a medicine show.

From "The Underground Railroad: A Novel" by Colson Whitehead

Mr. Cooper is funny in a supporting role, as is that longstanding MVP of pitchmen, football legend Peyton Manning.

From The Wall Street Journal ● Oct. 15, 2025

Booking.com has enlisted the Muppets to get you to rent an all-inclusive in the Bahamas, and they score some points for bringing on Statler and Waldorf as pitchmen.

From Slate ● Feb. 10, 2025

There is no patron saint of Los Angeles pitchmen, and really, there should be.

From Los Angeles Times ● Aug. 30, 2023

As the industry boomed, he became one of its most successful and charismatic pitchmen.

From New York Times ● Jan. 5, 2023

I had the feeling for a moment I was in the carnival I had seen recently in a movie, with its pushing, shoving, noisy throng, and its shouting, arm-waving vendors and pitchmen.

From "The Chosen" by Chaim Potok

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