plain-vanilla

[pleyn-vuh-nil-uh]
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adjective Informal.

having no embellishments, extra equipment, elaborate packaging, etc.; plain; simple; down-to-earth: I want a plain-vanilla car without a lot of chrome trim.

Origin of plain-vanilla

in allusion to vanilla ice cream, taken to be the most basic flavor
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for plain-vanilla

Contemporary Examples of plain-vanilla

  • As a plain-vanilla candidate, Romney is never going to win the excitement primary.

    The Daily Beast logo
    Mitt Romney, Boring Genius?

    Howard Kurtz

    June 27, 2011

  • Howard Kurtz on why the quietest campaign may be just the ticket for the plain-vanilla front-runner.

    The Daily Beast logo
    Mitt Romney, Boring Genius?

    Howard Kurtz

    June 27, 2011

  • Putting all that money into a plain-vanilla S&P 500 index fund would have lost us just 4.4 percent during that time.

    The Daily Beast logo
    Our Crashing Portfolio

    Duff McDonald

    May 4, 2009