Dictionary.com
Thesaurus.com
Showing results for positioning. Search instead for pontooning.
Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Richarlison was key to the plan, positioning himself partly to block the pass into Villa's right centre midfielder Lamare Bogarde, while angling his body to discourage Emiliano Martinez from playing down Villa's right.

From BBC • May 4, 2026

“This all comes back to the Board’s inability to understand the core drivers of the brand’s premium positioning and success.”

From The Wall Street Journal • May 1, 2026

McKenna’s screenplay confidently moves the pieces back into place, positioning all the characters in proximity before expanding them naturally so their lives can intersect once more.

From Salon • May 1, 2026

“Through this work, we’re deepening our capabilities across diverse mobility use cases, and positioning Hertz to play a significant role as the industry evolves,” Hertz CEO Gil West said in a statement.

From MarketWatch • Apr. 30, 2026

After careful positioning, I get one blurred picture of the whole thing.

From "Saints and Misfits" by S.K. Ali

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.