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Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

"I don't think that's its main motivation for positioning itself as it has, but it has something to do with this as well."

From BBC • Mar. 30, 2026

Szpak said voters' immediate concerns -- including rising prices -- could ultimately matter more in November than ideological positioning.

From Barron's • Mar. 29, 2026

The Lakers will face a Cavaliers team that’s making a push for better positioning in the Eastern Conference.

From Los Angeles Times • Mar. 29, 2026

Hedge funds and other speculators are positioning for further gains, according to Commodity Futures Trading Commission data.

From The Wall Street Journal • Mar. 28, 2026

Although Kappe had made himself valuable to the German High Command by positioning himself as an expert on America, Dasch believed that Kappe's knowledge was limited in scope to the German American conflict.

From Nazi Saboteurs by Samantha Seiple

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.