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Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

“Investors are positioning for a world where physical assets matter again: power, grids, data centres, defence, reshoring and electrification all need more energy and materials,” says analysts with eToro in a note.

From The Wall Street Journal • May 19, 2026

Those tools now have Wall Street seeing evidence that positioning in options markets have grown extreme.

From MarketWatch • May 17, 2026

Viking is 92% booked for the rest of 2026, positioning it well for the coming quarters, the company said Thursday.

From Barron's • May 14, 2026

The two leaders have also agreed to frame their relationship as "constructive, strategic and stable" in a new positioning that will guide ties for the next three years.

From BBC • May 14, 2026

Our exact positioning between those two points is a matter of pointless conjecture, and I will waste no time on it.

From "The Name of the Wind" by Patrick Rothfuss

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