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Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The Cursor deal could spruce up xAI’s positioning in the market, allowing Musk to improve Grok with better coding capabilities and also convince enterprise companies to adopt its AI.

From Los Angeles Times • Jun. 16, 2026

With geopolitical and macroeconomic uncertainty unlikely to abate soon, SGX’s positioning as a multiasset risk-management platform is a critical differentiator.

From The Wall Street Journal • Jun. 15, 2026

Another way blockers have been used is with England positioning themselves behind their markers before playing a cross to the back post.

From BBC • Jun. 15, 2026

Half of the Helios campus is leased to CoreWeave, which equips it, positioning Galaxy to capitalize on AI demand.

From Barron's • Jun. 8, 2026

After careful positioning, I get one blurred picture of the whole thing.

From "Saints and Misfits" by S.K. Ali

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