positioning

British  

/ pəˈzɪʃənɪŋ /

noun

1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

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Example Sentences

“It’s a time when positioning gets flushed out and reset. You’ll get more of a natural market movement for a few days,” he said.

From MarketWatch

In bonds, meanwhile, investors don’t appear to be positioning for worst-case outcomes.

From MarketWatch

Once dismissed as a niche corner of the crypto world, prediction markets have rapidly broken into the mainstream in the United States, positioning themselves as an alternative to both traditional polling and licensed sports betting.

From Barron's

Banks and wealth managers are increasingly positioning themselves as one-stop shops for the richest families around the world.

From The Wall Street Journal

Banks and money managers are increasingly positioning themselves as one-stop shops for the richest families around the world.

From The Wall Street Journal

Related Words

• distribution
• formation