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Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Marvell’s custom silicon business grew to approximately $1.5 billion in fiscal 2026, positioning it for agentic AI infrastructure.

From Barron's • Mar. 30, 2026

"I don't think that's its main motivation for positioning itself as it has, but it has something to do with this as well."

From BBC • Mar. 30, 2026

The Lakers will face a Cavaliers team that’s making a push for better positioning in the Eastern Conference.

From Los Angeles Times • Mar. 29, 2026

Hedge funds and other speculators are positioning for further gains, according to Commodity Futures Trading Commission data.

From The Wall Street Journal • Mar. 28, 2026

Our exact positioning between those two points is a matter of pointless conjecture, and I will waste no time on it.

From "The Name of the Wind" by Patrick Rothfuss

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.