[ uh-shoor, uh-shur ]
/ əˈʃʊər, əˈʃɜr /
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verb (used with object), as·sured, as·sur·ing.
to declare earnestly to; inform or tell positively; state with confidence to: She assured us that everything would turn out all right.
to cause to know surely; reassure: He assured himself that no one was left on the bus.
to pledge or promise; give surety of; guarantee: He was assured a job in the spring.
to make (a future event) sure; ensure: This contract assures the company's profit this month.
to secure or confirm; render safe or stable: to assure a person's position.
to give confidence to; encourage.
Chiefly British. to insure, as against loss.
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Origin of assure
OTHER WORDS FROM assureas·sur·er, as·su·ror, nounin·ter·as·sure, verb (used with object), in·ter·as·sured, in·ter·as·sur·ing.pre·as·sure, verb (used with object), pre·as·sured, pre·as·sur·ing.un·as·sur·ing, adjective
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
British Dictionary definitions for assure
/ (əˈʃʊə) /
verb (tr; may take a clause as object)
to cause to feel sure or certain; convinceto assure a person of one's love
to promise; guaranteehe assured us that he would come
to state positively or with assurance
to make (an event) certain; ensure
mainly British to insure against loss, esp of life
property law another word for convey
Derived forms of assureassurable, adjectiveassurer, noun
Word Origin for assure
C14: from Old French aseürer to assure, from Medieval Latin assēcūrāre to secure or make sure, from sēcūrus secure
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012