assure

[ uh-shoor, uh-shur ]

/ əˈʃʊər, əˈʃɜr /

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See synonyms for: assure / assured / assuring on Thesaurus.com

verb (used with object), as·sured, as·sur·ing.

to declare earnestly to; inform or tell positively; state with confidence to: She assured us that everything would turn out all right.

to cause to know surely; reassure: He assured himself that no one was left on the bus.

to pledge or promise; give surety of; guarantee: He was assured a job in the spring.

to make (a future event) sure; ensure: This contract assures the company's profit this month.

to secure or confirm; render safe or stable: to assure a person's position.

to give confidence to; encourage.

Chiefly British. to insure, as against loss.

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His boss, whom he admires, is waiting to meet with him about the big project.

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Origin of assure

1325–75; Middle English as(e)uren, assuren<Old French aseurer<Late Latin assēcūrāre, equivalent to Latin as-as- + sēcūr- (see secure) + -ā- thematic vowel + -re infinitive suffix

OTHER WORDS FROM assure

as·sur·er, as·su·ror, nounin·ter·as·sure, verb (used with object), in·ter·as·sured, in·ter·as·sur·ing.pre·as·sure, verb (used with object), pre·as·sured, pre·as·sur·ing.un·as·sur·ing, adjective

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

British Dictionary definitions for assure

assure

/ (əˈʃʊə) /

verb (tr; may take a clause as object)

to cause to feel sure or certain; convinceto assure a person of one's love

to promise; guaranteehe assured us that he would come

to state positively or with assurance

to make (an event) certain; ensure

mainly British to insure against loss, esp of life

property law another word for convey

Derived forms of assure

assurable, adjectiveassurer, noun

Word Origin for assure

C14: from Old French aseürer to assure, from Medieval Latin assēcūrāre to secure or make sure, from sēcūrus secure

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

assure

Origin of assure

OTHER WORDS FROM assure

Words related to assure

British Dictionary definitions for assure

Derived forms of assure

Word Origin for assure