[uh-shoo r, uh-shur]
- to declare earnestly to; inform or tell positively; state with confidence to: She assured us that everything would turn out all right.
- to cause to know surely; reassure: He assured himself that no one was left on the bus.
- to pledge or promise; give surety of; guarantee: He was assured a job in the spring.
- to make (a future event) sure; ensure: This contract assures the company's profit this month.
- to secure or confirm; render safe or stable: to assure a person's position.
- to give confidence to; encourage.
- Chiefly British. to insure, as against loss.
Origin of assure
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
- to cause to feel sure or certain; convinceto assure a person of one's love
- to promise; guaranteehe assured us that he would come
- to state positively or with assurance
- to make (an event) certain; ensure
- mainly British to insure against loss, esp of life
- property law another word for convey
Word Origin for assure
C14: from Old French aseürer to assure, from Medieval Latin assēcūrāre to secure or make sure, from sēcūrus secure
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
Online Etymology Dictionary, © 2010 Douglas Harper