price out of the market
Charge so much for a product or service that no one will buy it, as in Asking $10 each for those old records is pricing yourself out of the market. [First half of 1900s]
The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.