product line

American  

noun

1. all of the products carried by a manufacturer, wholesaler, or retailer.

2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

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product line British  

noun

1. marketing a group of related products marketed by the same company

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Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

Businesses often try to parlay their core competencies into new product lines and markets, said Tsay.

From The Wall Street Journal

It is aiming to extend its nonalcoholic product line to meet changing consumer tastes, while seeking to cut costs.

From The Wall Street Journal

Meta has been growing its wearable technology product line as competition looks ready to heat up.

From Barron's

Since ChatGPT's release in 2022, Nvidia has been updating its product line at a furious pace, raising questions about whether tech companies building AI models can afford to keep their technology state-of-the-art.

From Barron's

Even large conglomerates outsource some product lines, while smaller names depend heavily on ODMs to move quickly and keep costs down.

From BBC