all of the products carried by a manufacturer, wholesaler, or retailer.
a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.
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Origin of product line
First recorded in 1965–70
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
British Dictionary definitions for product line
marketing a group of related products marketed by the same company
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012