product line

noun

1. all of the products carried by a manufacturer, wholesaler, or retailer.
2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

product line

noun

1. marketing a group of related products marketed by the same company

Word History and Origins

Origin of product line¹

First recorded in 1965–70

Example Sentences

Last week she fired a tweet at Vagisil calling the line predatory, adding in a subsequent tweet that her mission was to get the company to pull the product line.

From Washington Post

The company increased its product line in the 1990s to include small appliances.

From Popular-Science

In fact, the company already has secured contracts with developers for its single family housing product line.

From TechCrunch

Her kitchen-built formula quickly became a global product line carried in more than 30 countries.

From Quartz

That might include rethinking how a company sells to customers or adding a new product line.

From MIT Technology Review

Why do we care so much about rejecting this new product line?

From The Daily Beast

Apple is on fire, delivering smash hits across its entire product line.

From The Daily Beast

Not everybody dines on fresh foie gras at dinner, so how did you expand and add to your product line?

From The Daily Beast

First, because it is the biggest part of Google's product line that invites you, like Facebook, to come and stay awhile.

From The Daily Beast

A careful reading of the label's fine print reveals it as just another offering in the product line of a global giant.

From The Daily Beast