product line

American

noun

all of the products carried by a manufacturer, wholesaler, or retailer.
a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

product line British

noun

marketing a group of related products marketed by the same company

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The strategy, which focuses on the high-end segment of the product line and aims to attract new clients, will be crucial in the coming months, the CEO added.

From The Wall Street Journal • Apr. 30, 2026

In October, the company overhauled its entire product line, complete with an AI and computer-vision system to provide personalized guidance to users.

From Barron's • Apr. 27, 2026

"They sold a dream," she said, and they added something that was "quite new at the time - the idea that branding was as important as the product line".

From BBC • Apr. 4, 2026

Robinhood’s prediction markets offering, which allows traders to wager on sports, has emerged as the fastest-growing product line by revenue in the company’s history.

From Barron's • Feb. 2, 2026

Though the platform helped TerraSafe devise promising candidates, the company decided to end the effort to save money and focus on its main product line.

From The Wall Street Journal • Jan. 24, 2026

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023