- all of the products carried by a manufacturer, wholesaler, or retailer.
- a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.
Origin of product line
First recorded in 1965–70
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
- marketing a group of related products marketed by the same company
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012