product line

noun

1. all of the products carried by a manufacturer, wholesaler, or retailer.

2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

product line

noun

1. marketing a group of related products marketed by the same company

Word History and Origins

Origin of product line¹

First recorded in 1965–70

Example Sentences

Experts say the deeper issue is that Japanese consumer tastes, which have long favored compact cars suited for denser urban environments, are poorly reflected in American automakers’ bulkier product lines.

From Los Angeles Times

The company claimed that if Aldi is allowed to continued with its product lines, it will "irreparably harm" the Mondelēz brand.

From BBC

Now, seven years later, the business has expanded far beyond its original roadside-related boundaries, extending to collaborative product lines with established brands like the Academy Museum, Bob Baker Marionette Theater and Canter’s Deli.

From Los Angeles Times

“With Love, Meghan” was far less of one for Netflix, but it launched the Duchess of Sussex’s lifestyle brand, As Ever, with a product line featuring jams and edible flowers that immediately sold out.

From Salon

The company sells generally inexpensive licensed toys at large retailers such as Walmart, with its Simpsons product line a top seller.

From Los Angeles Times