product placement

British  

noun

1. the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising

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Example Sentences

Here’s how Hollywood got hooked on hygiene product placement.

From The Wall Street Journal

Instead of being concerned with product placement, they had an innate understanding of what their office symbolizes and demands.

From Salon

Instead of being concerned with product placement, they had an innate understanding of what their office symbolizes and demands.

From Salon

The Parmigiano Reggiano Consortium, the governing body of the Italian cheese, has reportedly signed with United Talent Agency in order to pursue product placement opportunities in film and TV projects.

From Los Angeles Times

The live music, the elaborate stage set-up and the strange Ninja Creami product placement at the end all made it feel like a bigger production than most years.

From Los Angeles Times