product line

American  

noun

1. all of the products carried by a manufacturer, wholesaler, or retailer.

2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

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product line British  

noun

1. marketing a group of related products marketed by the same company

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Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

Prediction markets have become Robinhood’s fastest growing product line in terms of revenue, and the latest announcement gives it an opportunity to expand its addressable market, the analysts say.

From The Wall Street Journal

When a senior Ford executive joined the breakfast club one time, Munger surprised the group by outlining the carmaker’s profitability—by product line—over the previous 25 years.

From The Wall Street Journal

This hub quickly emerged as one of Robinhood’s fastest-growing product lines by revenue, with the company writing in its third-quarter earnings release that the predictions market segment was “growing rapidly.”

From Barron's

The offering quickly emerged as Robinhood’s fastest-growing product line by revenue, with more than 1 million customers trading 9 billion contracts over the past year.

From The Wall Street Journal

Executives said they have made progress with young women—a group that brings with it a lot of purchasing power and loyalty—after launching a product line this year with actress Zendaya.

From The Wall Street Journal