product line

American  

noun

1. all of the products carried by a manufacturer, wholesaler, or retailer.

2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

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product line British  

noun

1. marketing a group of related products marketed by the same company

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Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

Since then, prediction markets have become Robinhood’s fastest-growing product line by revenue, with Robinhood customers trading 11 billion contracts since the launch, according to numbers shared by the company on Dec. 16.

From MarketWatch

The results showed solid demand across Winnebago’s product lines.

From Barron's

At Howard Miller, while demand isn’t what it once was for its clocks, the company had diversified its product line, which helped, said James O’Keefe, vice president of sales and marketing.

From Salon

Prediction markets have become Robinhood’s fastest growing product line in terms of revenue, and the latest announcement gives it an opportunity to expand its addressable market, the analysts say.

From The Wall Street Journal

When a senior Ford executive joined the breakfast club one time, Munger surprised the group by outlining the carmaker’s profitability—by product line—over the previous 25 years.

From The Wall Street Journal