psychographic

American  

[sahy-kuh-graf-ik] / ˌsaɪ kəˈgræf ɪk /

adjective

1. relating to, regarding, or through psychographics.

2. relating to, specializing in, or using psychography, the channeling of a spirit through a medium in order to produce writing or art.

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Other Word Forms

• psychographical
  adjective
• psychographically
  adverb

Example Sentences

What is interesting with social is that it is not so much a demographic as it is a psychographic.

From The Verge • Aug. 16, 2022

If we look at the science—the psychographic segmentation, the influence stratagems that will lead a person to make a decision and the mapping of that—we’ve now transcended what’s possible in that feedback loop.

From Scientific American • Feb. 9, 2022

Indeed, given skepticism about whether psychographic profiling is nearly as effective as Cambridge Analytica claimed, the safest assumption is that personality scores were neither magic nor snake oil.

From Slate • Apr. 10, 2018

“They used the psychographic stuff, and the Facebook data was a part of that,” said a former Cambridge Analytica employee, who spoke on the condition of anonymity to describe internal strategy.

From Washington Post • Mar. 23, 2018

This psychographic method represents the earliest methodical attempt to differentiate the various vocations from one another on the basis of special aptitudes and characteristics, as distinguished from the factor of general intelligence.

From Vocational Psychology: Its Problems and Methods by Hollingworth, Harry L.