psychographic

American  

[sahy-kuh-graf-ik] / ˌsaɪ kəˈgræf ɪk /

adjective

1. relating to, regarding, or through psychographics.

2. relating to, specializing in, or using psychography, the channeling of a spirit through a medium in order to produce writing or art.

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Other Word Forms

• psychographical adjective
• psychographically adverb

Example Sentences

It feeds demographic and psychographic information into its models to create human profiles that match clients’ needs, and the results those bots spit out are being used for product development, pricing, identifying new customers and political polling.

From The Wall Street Journal

What is interesting with social is that it is not so much a demographic as it is a psychographic.

From The Verge

If we look at the science—the psychographic segmentation, the influence stratagems that will lead a person to make a decision and the mapping of that—we’ve now transcended what’s possible in that feedback loop.

From Scientific American

“The various algorithms for analyzing, for looking at aggregate social media data and saying, ‘there seems to be these psychographic attributes involved,’ that’s the kind of stuff that we hope to be making available and that could be incorporated into a variety of different kinds of tools by different commercial customers, academic researchers, so forth, could take advantage of those tools,” Mr. Kettler said.

From Washington Times

Today nearly everyone agrees that what Cambridge Analytica called “psychographic targeting” was overblown marketing spin.

From The Verge