noun (used with a singular verb)
the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.
Origin of psychographics
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
(functioning as singular) the study and grouping of people according to their attitudes and tastes, esp for market research
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012