psychographics
[ sahy-kuh-graf-iks ]
/ ˌsaɪ kəˈgræf ɪks /
noun (used with a singular verb)
the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.
Words nearby psychographics
psychogeriatric, psychogeriatrics, psychognosis, psychograph, psychographer, psychographics, psychohistory, psychoimmunology, psychokinesis, psychol., psycholepsy
Origin of psychographics
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020
British Dictionary definitions for psychographics
psychographics
/ (ˌsaɪkəʊˈɡræfɪks) /
pl n
(functioning as singular) the study and grouping of people according to their attitudes and tastes, esp for market research
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
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