psychographics

[sahy-kuh-graf-iks]
noun (used with a singular verb)
  1. the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.

Origin of psychographics

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

British Dictionary definitions for psychographics

psychographics

pl n
  1. (functioning as singular) the study and grouping of people according to their attitudes and tastes, esp for market research
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