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psychographics

[sahy-kuh-graf-iks]
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noun (used with a singular verb)
  1. the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.
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Origin of psychographics

psycho- + (demo)graphics
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
British Dictionary definitions for psychographics

psychographics

pl n
  1. (functioning as singular) the study and grouping of people according to their attitudes and tastes, esp for market research
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012