psychographics

[sahy-kuh-graf-iks]

noun (used with a singular verb)

the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.

Origin of psychographics

psycho- + (demo)graphics

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British Dictionary definitions for psychographics

psychographics

pl n

(functioning as singular) the study and grouping of people according to their attitudes and tastes, esp for market research

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012