demographic

American  

[dem-uh-graf-ik, dee-muh-] / ˌdɛm əˈgræf ɪk, ˌdi mə- /

adjective

1. of or relating to demography, the science of vital and social statistics.

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noun

1. a single vital or social statistic of a human population, as the number of births or deaths.

2. a specific segment of a population having shared characteristics.

   The producers were looking for a show that would appeal to the 18-34 demographic.

demographic British  

/ ˌdɛməˈɡræfɪk, ˌdiːmə- /

adjective

1. of or relating to demography

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noun

1. a section of the population sharing common characteristics, such as age, sex, class, etc

Other Word Forms

• demographical adjective
• demographically adverb

Etymology

Origin of demographic

First recorded in 1880–85; demo- + -graphic

Example Sentences

Some 50% of their audience on social media fall into those younger demographics.

From BBC

Economists at the ECB expect the unemployment rate to fall slightly this year and next, reflecting demographic changes that are expected to leave the eurozone with fewer workers.

From The Wall Street Journal

As a result, the overall demographics of S&P 500 directors don’t change much year to year: Around three quarters of directors have been white, and around two-thirds male, for the last several years.

From The Wall Street Journal

He also dives into employment records, demographic statistics, and data on household finances, among other series, to uncover emerging trends.

From Barron's

Growth was largely fueled by shoppers 13 and older, with sales in that demographic climbing at a double-digit rate.

From The Wall Street Journal

Related Words

• analytical
• numerical