demographic
Americanadjective
noun
-
demographics
plural
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a single vital or social statistic of a human population, as the number of births or deaths.
-
a specific segment of a population having shared characteristics.
The producers were looking for a show that would appeal to the 18-34 demographic.
adjective
noun
Other Word Forms
Derived Forms
Inflected Forms
Nouns
Etymology
Origin of demographic
Explanation
Advertising agencies like to schedule their commercials in television shows that appeal to the 18-49 demographic, because this segment of the population has a lot of spending power. Demographic is a word companies use when they're trying to sell their products to a particular group of consumers. A movie studio that wants to promote its new film, "Revenge of the Senior Kitties," might aim for the 65-to-85-year-old cat-lover . A demographic can consist of people who are in the same age group, such as 18-to-29-year-olds, or ethnic group, such as African-Americans.
Vocabulary lists containing demographic
President Obama's Farewell Address
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100 SAT Words Beginning with "D"
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Vocabulary from "Stop Expecting Games to Build Empathy" by Julie Muncy
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
America, he said, remains the pre-eminent global power, with the financial, technological, cultural and demographic muscle to rebound.
From The Wall Street Journal ● Aug. 21, 2026
Jairo Nicolau, a professor at the Getulio Vargas Foundation, told AFP women are a key demographic to win over.
From Barron's ● Aug. 16, 2026
People under the age of 20 make up about a quarter of the state’s population, or about 9.75 million residents, according to demographic data from the California Department of Finance.
From Los Angeles Times ● Aug. 13, 2026
Wang's story is an extreme symptom of a demographic crisis that has long been in the making in China.
From BBC ● Aug. 10, 2026
The disaster was as much cultural as demographic; the Maya continued to exist by the million, but their central cities did not.
From "1491" by Charles C. Mann
Researchers then used Cox models that accounted for demographics, comorbidities, lipids, and therapies.
From Science Daily ● Aug. 10, 2026
Simply knowing what to expect when it comes to racial demographics can help you manage your expectations.
From MarketWatch ● Aug. 6, 2026
Experts say it’s a result of changing household demographics and pent-up demand that’s never been met.
From Los Angeles Times ● Aug. 5, 2026
Nor will it be any use as he grapples with the country's huge debts, changing demographics or public concerns about immigration.
From BBC ● Jul. 27, 2026
When African Americans began to exercise their right to vote in the 1970s, there was deep concern among some prosecutors and judges about how the racial demographics in some counties would complicate their reelections.
From "Just Mercy" by Bryan Stevenson
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
