demographic
Americanadjective
noun
-
a single vital or social statistic of a human population, as the number of births or deaths.
-
a specific segment of a population having shared characteristics.
The producers were looking for a show that would appeal to the 18-34 demographic.
adjective
noun
Other Word Forms
Etymology
Origin of demographic
Explanation
Advertising agencies like to schedule their commercials in television shows that appeal to the 18-49 demographic, because this segment of the population has a lot of spending power. Demographic is a word companies use when they're trying to sell their products to a particular group of consumers. A movie studio that wants to promote its new film, "Revenge of the Senior Kitties," might aim for the 65-to-85-year-old cat-lover . A demographic can consist of people who are in the same age group, such as 18-to-29-year-olds, or ethnic group, such as African-Americans.
Vocabulary lists containing demographic
President Obama's Farewell Address
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100 SAT Words Beginning with "D"
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Vocabulary from "Stop Expecting Games to Build Empathy" by Julie Muncy
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Dustin Gervais, technical operations manager for the network, said CBS News Radio struggled as more audio advertisers prefer digital content because of its effectiveness at targeting specific demographic groups.
From Los Angeles Times • May 22, 2026
Immigration was the driver of this demographic explosion, as foreigners flocked to the center of a global shipping and trading network.
From The Wall Street Journal • May 19, 2026
The baby boom was talked about, but more as a simple demographic phenomenon.
From BBC • May 17, 2026
The state’s political leaders saw the writing on the wall: With the demographic shift, the ratio of family caregivers to aging parents was set to decline from 7:1 in 2010 to 3:1 in 2050.
From MarketWatch • May 13, 2026
Other common phrases of departure in this demographic include “Peace” and “Peace out.”
From "The First State of Being" by Erin Entrada Kelly
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
