demographic

American  

[dem-uh-graf-ik, dee-muh-] / ˌdɛm əˈgræf ɪk, ˌdi mə- /

adjective

1. of or relating to demography, the science of vital and social statistics.

---

noun

1. a single vital or social statistic of a human population, as the number of births or deaths.

2. a specific segment of a population having shared characteristics.

   The producers were looking for a show that would appeal to the 18-34 demographic.

demographic British  

/ ˌdɛməˈɡræfɪk, ˌdiːmə- /

adjective

1. of or relating to demography

---

noun

1. a section of the population sharing common characteristics, such as age, sex, class, etc

Other Word Forms

• demographical adjective
• demographically adverb

Etymology

Origin of demographic

First recorded in 1880–85; demo- + -graphic

Example Sentences

Whatever the target demographic, all three companies are representative of the evolution of celebrity brands to include the full gamut of product categories and meet the needs of a changing marketplace.

From Los Angeles Times

China's leaders, including President Xi Jinping, have pledged to address the country's demographic problems.

From Barron's

The next 10 years in China will be OK demographically, and then there will be a sharp population decline.

From Barron's

But this demographic metric is more important for its economy.

From MarketWatch

Where democracy does still exist, analysts point to demographics as a driver of tension.

From BBC

Related Words

• analytical
• numerical