demographics

American  

[dem-uh-graf-iks, dee-muh-] / ˌdɛm əˈgræf ɪks, ˌdi mə- /

noun

1. (used with a plural verb) the statistical data of a population, especially those showing average age, income, education, etc.

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demographics British  

/ ˌdɛməˈɡræfɪks, ˌdiːmə- /

plural noun

1. data resulting from the science of demography; population statistics

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Etymology

Origin of demographics

First recorded in 1965–70; demographic, -ics

Example Sentences

He added that the platform has “a very large audience and inventory opportunity, attractive demographics, high-impact ad formats, and market-leading machine learning technology.”

From Barron's

Jefferies says that reflects the industry’s high barriers to entry and supportive demographics.

From The Wall Street Journal

Adjusted for state demographics, Mississippi ranks first nationally in fourth-grade reading and math, and at or near the top in eighth grade, according to an Urban Institute analysis.

From The Wall Street Journal

Meanwhile, in Northern Ireland, politics were shifting with demographics.

From The Wall Street Journal

“European countries differ significantly from the U.S. in terms of demographics, health care systems, social safety nets, and public health infrastructure, all of which shape their policy choices.”

From Salon

Related Words

• enumeration
• poll