demographics

[dem-uh-graf-iks, dee-muh-]

noun

1. (used with a plural verb),  the statistical data of a population, especially those showing average age, income, education, etc.

demographics

/ ˌdɛməˈɡræfɪks, ˌdiːmə- /

plural noun

1. data resulting from the science of demography; population statistics

Word History and Origins

Origin of demographics¹

First recorded in 1965–70; demographic, -ics

Example Sentences

Many argue that while hard to measure, cognitive diversity can be approximated by demographics.

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The survey was conducted by YouGov, and the data were weighted to reflect the demographics of U.S. voters.

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The survey was conducted by YouGov, and the data was weighted to reflect the demographics of U.S. voters.

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But this year, many of the big-budget movies were male-leaning, and the narrower returns at the box office have prompted questions about whether films were reaching all possible demographics.

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The club, meanwhile, once a thriving institution with some 3,000 members, struggles to maintain a roster of 450 members, many of whom come from very different demographics.

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Related Words

• enumeration 
• poll