psychographic
Americanadjective
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relating to, regarding, or through psychographics.
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relating to, specializing in, or using psychography, the channeling of a spirit through a medium in order to produce writing or art.
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
What is interesting with social is that it is not so much a demographic as it is a psychographic.
From The Verge ● Aug. 16, 2022
If we look at the science—the psychographic segmentation, the influence stratagems that will lead a person to make a decision and the mapping of that—we’ve now transcended what’s possible in that feedback loop.
From Scientific American ● Feb. 9, 2022
Indeed, given skepticism about whether psychographic profiling is nearly as effective as Cambridge Analytica claimed, the safest assumption is that personality scores were neither magic nor snake oil.
From Slate ● Apr. 10, 2018
“They used the psychographic stuff, and the Facebook data was a part of that,” said a former Cambridge Analytica employee, who spoke on the condition of anonymity to describe internal strategy.
From Washington Post ● Mar. 23, 2018
Our marketing experts tell us that they are failing in their efforts to advertise to internet users and cultural progressives because this new and resistant psychographic simply wants to engage, authentically, in social experiences.
From Open Source Democracy by Douglas Rushkoff
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