sales promotion

American  

noun

1. the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.

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sales promotion British  

noun

1. activities or techniques intended to create consumer demand for a product or service

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Etymology

Origin of sales promotion

First recorded in 1915–20

Example Sentences

Nissan Motors told the BBC: "Due to conduct by Johnny & Associates that contravenes our Human Rights Policy Statement, we will refrain from developing new sales promotion materials using that talent agency until further notice."

From BBC • Sep. 19, 2023

Live-streaming sales promotion, a booming e-commerce trend in China, has also foundered with Western audiences.

From Los Angeles Times • Feb. 9, 2023

Epic is starting up another sales promotion for PC games available through its Epic Games Store.

From The Verge • May 19, 2022

In late 2018, Amazon’s major annual online sales promotion, the Great Indian Festival, was a smash.

From Reuters • Feb. 17, 2021

You know we handle all his sales promotion campaigns.

From The Haunted Bookshop by Morley, Christopher