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Synonyms

advertising

American  
[ad-ver-tahy-zing] / ˈæd vərˌtaɪ zɪŋ /
Or advertizing

noun

  1. the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc..

    to get more customers by advertising.

  2. paid announcements; advertisements.

  3. the profession of planning, designing, and writing advertisements.


advertising British  
/ ˈædvəˌtaɪzɪŋ /

noun

  1. the promotion of goods or services for sale through impersonal media, such as radio or television

  2. the business that specializes in creating such publicity

  3. advertisements collectively; publicity

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Etymology

Origin of advertising

First recorded in 1520–30; advertise + -ing 1

Explanation

Advertising is the act of drawing the public’s attention to something, usually to sell it. Whatever is written on the sandwich board you're wearing is what you're advertising. Advertising is getting the word out — whether it’s on a billboard, in a magazine ad, on a commercial, on the side of a blimp, or by singing it from the highest mountaintop. If you want to let people know about a product, service, or candidate, you run an advertising campaign. The word advertising may also be used for the advertisements themselves or the business of creating advertisements.

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Vocabulary lists containing advertising

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

So far, Public First Action and an affiliate, the Jobs and Democracy PAC, have spent a total of $119,000 on TV advertising in support of Gottheimer, according to AdImpact, an ad-tracking company.

From MarketWatch Jul. 29, 2026

For years, Meta had little need to borrow, thanks to a highly profitable advertising business that gushed cash.

From The Wall Street Journal Jul. 28, 2026

Typically, one consultant would handle television advertising, another direct mail, another polling, another big-picture strategy, and so on.

From Los Angeles Times Jul. 26, 2026

Alphabet, despite the sharp selloff on Thursday, is still primarily funding its investments with cash generated by its existing businesses, including Google Search and advertising.

From MarketWatch Jul. 23, 2026

They had been advertising for months—discreetly, Madeline added—for a surrogate with the right characteristics, and had found no one.

From "Little Fires Everywhere" by Celeste Ng

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