relationship marketing

British  

noun

1. a marketing strategy in which a company seeks to build long-term relationships with its customers by providing consistent satisfaction

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Example Sentences

“You talk about relationship marketing, you talk about built-in trust, it’s all there,” Hank Boyd, a clinical professor of marketing at the University of Maryland’s business school, told me.

From Slate

Britain’s WPP, the world’s largest advertising company, would continue to lead for Ford on marketing tasks such as media planning, media buying, shopper and performance marketing, website development and customer relationship marketing, Ford said.

From Reuters

WPP will continue to work with Ford on its media planning, media buying, shopper and performance marketing, website development and customer relationship marketing.

From The Wall Street Journal

Wilfinger also led large agency teams at McCann Relationship Marketing, Digitas and Ogilvy & Mather Direct, providing strategy, creative inspiration and account leadership for clients, primarily in the health, financial services and CPG verticals.

From Washington Times

John Bobbe, executive director of the Organic Farmers’ Agency for Relationship Marketing, or OFARM, a farmer cooperative, declared that he was “amused” by the industry effort.

From Washington Post