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demarketing

American

[dee-mahr-ki-ting] / diˈmɑr kɪ tɪŋ /

noun

advertising that urges the public to limit the consumption of a product, as at a time of shortage.

First recorded in 1970–75; de- + marketing

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Taxation, demarketing, limiting accommodation – Francis says these ideas have been around for decades.

From The Guardian

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023