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Synonyms

retail

American  
[ree-teyl, ri-teyl] / ˈri teɪl, rɪˈteɪl /

noun

  1. the sale of goods to ultimate consumers, usually in small quantities (opposed to wholesale).


adjective

  1. pertaining to, connected with, or engaged in sale at retail.

    the retail price.

adverb

  1. in a retail quantity or at a retail price.

verb (used with object)

  • retails,
    present (3rd person singular)
  • retailed,
    past participle,  past
  • retailing
    present participle
  1. to sell at retail; sell directly to the consumer.

  2. to relate or repeat in detail to others.

    to retail scandal.

verb (used without object)

  • retails,
    present (3rd person singular)
  • retailed,
    past participle,  past
  • retailing
    present participle
  1. to be sold at retail.

    It retails at 50 cents.

retail British  
/ ˈriːteɪl /

noun

  1. the sale of goods individually or in small quantities to consumers Compare wholesale

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

adjective

  1. of, relating to, or engaged in such selling

    retail prices

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

adverb

  1. in small amounts or at a retail price

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

verb

  1. to sell or be sold in small quantities to consumers

  2. (tr) to relate (gossip, scandal, etc) in detail, esp persistently

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
retail Cultural  
  1. A term describing businesses that sell goods directly to individuals. (Compare wholesale.)


Usage

What does retail mean? Retail is the sale of goods to the person who will actually use the goods. It is often used to describe the consumer goods industry, as in Jade worked in retail over the summer break to earn money for school. Retail is also used to describe something related to sales at retail, as in While the wholesale price is low, the retail price is much higher because the store’s rent is also very high. To retail is to sell directly to the consumer or to be sold at retail. Example: The retail store down the road has a sale on all sorts of good stuff today.

Other Word Forms

Derived Forms

Inflected Forms

Participles

Conjugated Forms

Present

Past

Future

Etymology

Origin of retail

First recorded in 1375–1425; (for the noun) late Middle English, from Anglo-French: “a cut,” derivative of retailler “to cut,” from re- re- + tailler “to cut” ( see tail 2); (for the verb) Middle English retailen, from Old French retailler

Explanation

If you buy a pair of jeans at your neighborhood Chique Boutique, you’re buying retail, but if you go to China and buy a boatload of jeans directly from the manufacturer, you’re buying wholesale, which is the opposite of retail. If you make your living growing flowers, you may have a retail shop where you sell to people buying flowers for themselves, and you may also have a wholesale business, where you sell flowers to florists and supermarkets who sell your flowers to their customers. As you have probably figured out, the retail shops — the florists and supermarkets — add their own markup to the wholesale price you charge them, so they can make a profit, too.

Keep Reading on Vocabulary.com

Vocabulary lists containing retail

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

But he acknowledged that the retail environment remained uneven, with lower-income households – a core part of Walmart's base – feeling squeezed.

From BBC Aug. 20, 2026

Equity investors will look to earnings from U.S. retail giant Walmart.

From The Wall Street Journal Aug. 20, 2026

After government data showed growth slipping below that range in the second quarter, the data for July showed retail sales declining compared to last year.

From Barron's Aug. 20, 2026

Of the two, the State Street ETF has done better because it is more diversified into home-furnishing retail and building materials.

From MarketWatch Aug. 19, 2026

Dad constantly used to tell me I was too smart for retail.

From "Extremely Loud and Incredibly Close" by Jonathan Safran Foer

She has just sold a replica of a Loewe t-shirt, which usually retails at $500, for $17.

From BBC Jul. 5, 2026

The 14-inch MacBook Pro, which once sold for $1,700, now retails for $2,000, while the iPad Air increased from $600 to $750.

From Barron's Jun. 25, 2026

To illustrate, consider a scenario in which you purchase an iPhone 17 standard model, which retails for around $800, with bitcoin that you purchased for half its current price.

From MarketWatch Jun. 11, 2026

In the world of men’s fashion, Florsheim is a widely available and decidedly midtier option; it typically retails for about $145.

From Slate Jun. 5, 2026

While she is getting them, the colonel's cook retails the cream of all the regimental gossip.

From A Volunteer Poilu by Henry Beston

A silk shirtdress in 1979 retailed for $130.

From The Wall Street Journal Aug. 19, 2026

They retailed for $399 and reportedly sold out immediately, or at least orders for them did.

From Salon Dec. 6, 2024

His latest pick, an embossed biker jacket from American fashion house Tom Ford, retailed for almost $9,000.

From BBC Jun. 6, 2024

It does not disclose detailed retailed sales but a spokesperson said they were positive in the third quarter and on a nine-month basis.

From Reuters Oct. 10, 2023

An ounce of phosphorus retailed for six guineas–perhaps five hundred dollars in today’s money–or more than gold.

From "A Short History of Nearly Everything" by Bill Bryson

The company was founded just two years ago but already rivals leading manufacturers such as Europe's Ducati and Japanese giants Yamaha and Honda with a bike retailing for a fraction of their prices.

From Barron's Aug. 9, 2026

"But if you go to some places over in Europe and the States, the cost of a simple lettuce could be $2.99. In the UK, it's retailing at 80p to £1."

From BBC Jul. 30, 2026

Moreover, a wide array of indexes moved higher on the month, including truck transportation of freight, fuels and lubricants retailing, health, beauty, optical goods and legal services.

From Barron's May 13, 2026

Don, a real-estate developer, famously decided to get into the retailing game when he couldn’t find a pair of Levi’s in his size.

From The Wall Street Journal May 4, 2026

“Well,” Dad said, leaning back, “it's very good of you and Alice to worry, Brian, but the retailing sector is holding its own and Greenland is robust.”

From "Black Swan Green" by David Mitchell

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