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reposition

1 American  
[ree-puh-zish-uhn, rep-uh-] / ˌri pəˈzɪʃ ən, ˌrɛp ə- /

noun

  1. the act of depositing or storing.

  2. replacement, as of a bone.


reposition 2 American  
[ree-puh-zish-uhn] / ˌri pəˈzɪʃ ən /

verb (used with object)

  1. to put in a new or different position; shift.

    to reposition the artwork on the advertising layout.

  2. to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market.

    to reposition a diet drink to appeal to teenagers.

  3. Medicine/Medical, Surgery.  to place (an organ or bone) in its original position.


reposition British  
/ ˌriːpəˈzɪʃən /

noun

  1. the act or process of depositing or storing

  2. surgery the return of a broken or displaced organ, or part to its normal site

  3. archaic  the reinstatement of a person in a post or office

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

verb

  1. to place in a new position

  2. to target (a product or brand) at a new market by changing its image

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • repositionable adjective

Etymology

Origin of reposition1

1580–90; < Late Latin repositiōn- (stem of repositiō ) a laying up, equivalent to Latin reposit ( us ) ( reposit ) + -iōn- -ion

Origin of reposition1

1855–60; re- + position (v.)

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Researchers can also reposition damaged DNA inside the nucleus to test how its location influences repair.

From Science Daily

This makes her exit possibly less a retirement and more a strategic repositioning.

From Salon

"What makes this finding exciting is that arginine is already known to be clinically safe and inexpensive, making it a highly promising candidate for repositioning as a therapeutic option for AD."

From Science Daily

The pupils, age 6 to 8, adjusted collars, swiveled belts and repositioned the name badges on their chests.

From The Wall Street Journal

Part of that, Holz says, is due to investors repositioning ahead of the next calendar year.

From Barron's