rolling launch

noun

marketing the process of introducing a new product into a market graduallyCompare roll out (def. 3)

Nearby words

  1. rolling bearing,
  2. rolling boil,
  3. rolling friction,
  4. rolling hitch,
  5. rolling kitchen,
  6. rolling meadows,
  7. rolling mill,
  8. rolling paper,
  9. rolling pin,
  10. rolling stock

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012