roll out

British  

verb

1. to cause (pastry) to become flatter and thinner by pressure with a rolling pin

2. to show (a new type of aircraft) to the public for the first time

3. to launch (a new film, product, etc) in a series of stages over an area, each stage involving an increased number of outlets

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noun

1. a presentation to the public of a new aircraft, product, etc; a launch

roll out Idioms  

1. Get out of bed, as in I rolled out around six o'clock this morning . [ Colloquial ; late 1800s]

2. Introduce, disclose, as in They rolled out the new washing machine with great fanfare .

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Example Sentences

He’s rolling out versions of the idea at speed.

From The Wall Street Journal

Activist investor Elliott Investment Management intervened External link in 2023, the longtime CEO retired, and in 2024, the new CEO, Hardy, rolled out a new strategy External link, which included cost cuts.

From Barron's

It is also rolling out items that typically don’t fit in stores during the holiday season, such as backyard sheds and indoor saunas.

From The Wall Street Journal

"Can you still produce it? Can you, as a cricketer each year, keep rolling out good scores in big moments? It's not going to get much bigger than this."

From BBC

In September, DoorDash said it would roll out new features like restaurant reservations, robots and other technology intended to improve order speed and precision.

From MarketWatch

Related Words

• circulate
• cover
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• flow
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• stretch