sales pitch

noun

1. an argument or other persuasion used in selling

Idioms and Phrases

A line of talk that attempts to persuade someone of something, as in Let's hear your latest sales pitch for energy conservation. This term uses the noun pitch in the sense of “a talk,” or more literally, a throwing of words at one. [Slang; late 1800s]

Example Sentences

Instead, the Republican sales pitch to women is an age-old deal: In exchange for submission, they will get protection.

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Lippmann’s sales pitch was as alien to them as it was intriguing.

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By approaching the decision well in advance — and getting unbiased advice rather than heeding the ever-growing stack of sales pitches in your mailbox — you’ll avoid mistakes.

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Artificial intelligence is now part of advertisers’ arsenal, and some are using it to blur the line between newscast and sales pitch.

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The chancellor went to some effort in her off-the-cuff UK sales pitch to worldwide investors in the US last week.

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Related Words

• appearance 
• delivery 
• demonstration 
• display 
• introduction 
• offering 
• production 
• proposal 
• reception 
• show 
• submission