sales pitch

noun

1. an argument or other persuasion used in selling

Idioms and Phrases

A line of talk that attempts to persuade someone of something, as in Let's hear your latest sales pitch for energy conservation. This term uses the noun pitch in the sense of “a talk,” or more literally, a throwing of words at one. [Slang; late 1800s]

Example Sentences

With the leaders of more than two dozen countries invited to the event, the parade of weapons and tanks was essentially a giant sales pitch on Chinese arms to potential buyers, Mr Neill points out.

From BBC

The BBC secretly filmed a 4Com sales pitch last year in which a salesman verbally told the customer things that did not match the written contract:

From BBC

Dehnart also cites “Shark Tank” separately, and unprompted, as an example of a false sales pitch promising the American Dream’s attainability.

From Salon

Also, China, Canada and other trading partners provide critical supply chain elements needed to mass-produce SMRs — and mass production is key to the sales pitch claiming this technology could become affordable.

From Los Angeles Times

Vicki told me that in her mum's final days in hospital she was repeatedly offered the option of Maid by medical staff, describing it as like a "sales pitch".

From BBC

Related Words

• appearance 
• delivery 
• demonstration 
• display 
• introduction 
• offering 
• production 
• proposal 
• reception 
• show 
• submission