sales promotion

American  

noun

1. the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.

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sales promotion British  

noun

1. activities or techniques intended to create consumer demand for a product or service

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Etymology

Origin of sales promotion

First recorded in 1915–20

Example Sentences

“Any marketing, advertising, sales promotion efforts must be part of a plan which enables measuring effectiveness,” Balch said.

From Los Angeles Times • Sep. 27, 2024

Nissan Motors told the BBC: "Due to conduct by Johnny & Associates that contravenes our Human Rights Policy Statement, we will refrain from developing new sales promotion materials using that talent agency until further notice."

From BBC • Sep. 19, 2023

Epic is starting up another sales promotion for PC games available through its Epic Games Store.

From The Verge • May 19, 2022

In late 2018, Amazon’s major annual online sales promotion, the Great Indian Festival, was a smash.

From Reuters • Feb. 17, 2021

So it was decided to retain both of the old men and to give the newcomer the title of sales promotion manager.

From Analyzing Character by Blackford, Katherine M. H.