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search engine optimization

search engine optimisation

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noun
computing the process of adjusting the content, structure, etc, of a website so that it will be displayed prominently by a search engine
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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