Dictionary.com
Thesaurus.com

secret sauce

American  
[see-krit saws] / ˈsi krɪt ˈsɔs /

noun

  1. a secret element, strategy, procedure, etc., that accounts for or increases the chances of success.

    The app's secret sauce is its simple interface.


Etymology

Origin of secret sauce

From a so-called sauce for hamburgers whose ingredients are a closely held secret

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Experts say Taco Bell’s secret sauce isn’t just one flavor — the brand has achieved cultural relevance, menu innovation and compelling value that keep customers coming back.

From Los Angeles Times Jul. 31, 2026

In the 2000s, derivatives created from subprime mortgages were accorded top credit ratings; now, the so-called illiquidity premium on portfolios of loans to small and midsize private companies is considered their secret sauce.

From Barron's Mar. 27, 2026

"The major differentiator was starting with a clean sheet of paper. That was the secret sauce," explains Mr Hogan.

From BBC Mar. 25, 2026

Your secret sauce involved a plate full of fish.

From MarketWatch Mar. 19, 2026

The secret sauce to making chips is the process and the people, not the buildings.

From The Wall Street Journal Mar. 8, 2026

Vocabulary.com logo
by dictionary.com

Look it up. Learn it forever.

Remember new words for good with VocabTrainer. Expand your vocabulary effortlessly with personalized learning tools that adapt to your goals.

Take me to Vocabulary.com