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self-assertion

[self-uh-sur-shuh n, self-]
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noun
  1. insistence on or an expression of one's own importance, wishes, needs, opinions, or the like.
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Origin of self-assertion

First recorded in 1795–1805
Related formsself-as·sert·ing, adjectiveself-as·sert·ing·ly, adverbself-as·ser·tive, adjectiveself-as·ser·tive·ly, adverbself-as·ser·tive·ness, noun

Synonyms

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assertiveness, aggressiveness, belligerence.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

British Dictionary definitions for self assertive

self-assertion

noun
  1. the act or an instance of putting forward one's own opinions, etc, esp in an aggressive or conceited manner
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Derived Formsself-asserting, adjectiveself-assertingly, adverbself-assertive, adjectiveself-assertively, adverbself-assertiveness, noun
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012