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selling point

American  

noun

  1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

    A generous discount is the chief selling point of the book club.


Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Hired as an assistant project manager, the candidate’s strong communication and organizational skills were his selling point, she said.

From MarketWatch ● Oct. 2, 2026

Naturally, the Mara connection is the selling point here.

From Salon ● Sep. 28, 2026

BYD has made its ultrafast charging a key selling point for its electric vehicles.

From The Wall Street Journal ● Sep. 23, 2026

That was a big selling point for Finch Plus.

From Slate ● Sep. 6, 2026

No, we don’t have sponge mops like the one I use in my own house; the hands-and-knees approach is a definite selling point for corporate cleaning services like The Maids.

From "Nickel and Dimed: On (Not) Getting By in America" by Barbara Ehrenreich

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