selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

Mr Koike said Rapidus's key selling point would be - as its name suggests - an ability to produce custom chips faster than competitors, rather than competing directly with other players.

From BBC

Reclaiming all that space is the first selling point for single-stair advocates: Less real estate for stairs means more units, bigger units, or a combination of both.

From Los Angeles Times

The campus now touts housing as a selling point for students it hopes to attract.

From Los Angeles Times

One key selling point: At $3,000 a piece, its flagship drone costs less than a sixth of the price of what the company sees as its nearest Western competitor.

From The Wall Street Journal

“It’s a big selling point to get players,” Pillar said.

From Los Angeles Times