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selling point

American  

noun

  1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

    A generous discount is the chief selling point of the book club.


Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Russ Catron learned to make his shorter-term stints managing plants a selling point.

From The Wall Street Journal Aug. 17, 2026

That marketing often overlaps with another popular selling point: the word “natural.”

From Los Angeles Times Jul. 27, 2026

“Maddie’s Secret” might not have the same factual background as its selling point, but it’s indisputably authentic nonetheless.

From Salon Jun. 22, 2026

Even as Cursor hones in on Composer, the company’s model-agnostic platform remains a key selling point, according to Ram Bala, professor of AI and analytics at Santa Clara University.

From MarketWatch Jun. 19, 2026

That was another selling point of the basement bathroom.

From "Middlesex: A Novel" by Jeffrey Eugenides

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