selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

---

Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

One of the potentially biggest selling points for the systems is that they don’t require water, which will enable data centers in spots where water is scarce.

From Los Angeles Times

The government's "hands are tied when it comes to financially supporting nuclear power, unless it's willing to go back on one of the main selling points", Koppenborg says.

From BBC

Another selling point is the line’s availability at Target and Walmart.

From Los Angeles Times

The ultimate selling point: Only Costco members have access to any deals it cuts, and they have money to spend on vacations.

From The Wall Street Journal

So the creative team instead relied on other selling points — namely, a hit filmmaker and a bankable star.

From Los Angeles Times