selling point

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

Word History and Origins

Origin of selling point¹

First recorded in 1920–25

Example Sentences

“That was the selling point of the planning and continues to be. You have the opportunity to do something here that you don’t have anywhere else in Southern California at the moment. . . .”

From Los Angeles Times

The food court was a massive selling point.

From Los Angeles Times

But perhaps Mbeumo's unique selling point is his running threat with the ball at his feet.

From BBC

Aside from giving housing and homelessness their own box atop Newsom’s organizational chart, the chief selling point of the reorganization has been to simplify the state’s hydra of affordable housing financing systems.

From Los Angeles Times

Market analysis says “health” is frozen yogurt’s biggest selling point.

From Salon