selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

While A.I.’s selling point is its ability to quickly take care of otherwise-time-consuming tasks, the Harvard Business Review recently found that this feature only ends up intensifying employee workload, not reducing it.

From Slate • Apr. 9, 2026

But for lawmakers who are unconvinced, one possible selling point is that the need for this program may be temporary.

From Los Angeles Times • Apr. 3, 2026

Despite his praise, like most reviewers he was less impressed by the game's story, calling it the "weakest element", but said it was not expected to be a strong selling point.

From BBC • Mar. 19, 2026

ExpressVPN’s main selling point is privacy and security.

From Salon • Mar. 13, 2026

No, we don’t have sponge mops like the one I use in my own house; the hands-and-knees approach is a definite selling point for corporate cleaning services like The Maids.

From "Nickel and Dimed: On (Not) Getting By in America" by Barbara Ehrenreich