selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

At Interactive Brokers, VOO’s low fees are its main selling point.

From Barron's • Jun. 3, 2026

Now let’s get to the depreciation element, because this is the key selling point made to you.

From MarketWatch • May 26, 2026

Affordability is a huge selling point, but nowadays mitumba is no longer reserved for the poorest customers.

From BBC • May 23, 2026

But perhaps Charles’s biggest selling point is that he travels with a message that people can get behind: that we should try a little harder to celebrate the many things that bring us together.

From The Wall Street Journal • Apr. 30, 2026

Radio programmes analysed the merits of different interpretations of the same pieces, while there were always new reasons to hear, say, Mozart afresh, thanks to the selling point of newly researched performance techniques.

From "The Story of Music" by Howard Goodall