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showrooming

American  
[shoh-room-ing] / ˈʃoʊˌrum ɪŋ /

noun

  1. the act or practice of visiting a brick-and-mortar store in order to view merchandise you plan to buy later online at a lower price.


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

He started seeing people in his store who were showrooming about 18 years ago.

From Seattle Times • Sep. 22, 2014

ME: Here’s my utterly subjective ethical consideration around showrooming.

From Time • Oct. 10, 2013

As other retailers bemoan the fate of the high street and the well-publicised trend towards showrooming, it's an approach they may do well to emulate.

From The Guardian • Jun. 10, 2013

The New York Times “Bits” blog recently highlighted the most common way to fight against showrooming: price-matching.

From Forbes • May 22, 2013

In other words, price-matching alone is not the answer to showrooming.

From Reuters • Feb. 26, 2013

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