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showrooming

American  
[shoh-room-ing] / ˈʃoʊˌrum ɪŋ /

noun

  1. the act or practice of visiting a brick-and-mortar store in order to view merchandise you plan to buy later online at a lower price.


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

He started seeing people in his store who were showrooming about 18 years ago.

From Seattle Times Sep. 22, 2014

ME: Here’s my utterly subjective ethical consideration around showrooming.

From Time Oct. 10, 2013

As other retailers bemoan the fate of the high street and the well-publicised trend towards showrooming, it's an approach they may do well to emulate.

From The Guardian Jun. 10, 2013

Big retailers such as , WalMart and are embracing price-matching strategies and going further by forcing retailers to offer unique SKUs or products in an attempt to combat showrooming.

From Forbes May 22, 2013

At the end of the day, implementing this blend of tactics will be what changes the in-store dynamic, elevates the customer experience and ultimately, minimizes the impact of showrooming.

From Reuters Feb. 26, 2013

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