showrooming

American  

[shoh-room-ing] / ˈʃoʊˌrum ɪŋ /

noun

1. the act or practice of visiting a brick-and-mortar store in order to view merchandise you plan to buy later online at a lower price.

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Example Sentences

Like many retailers, Brown’s has suffered from “showrooming” — the consumer practice of trying out an item in a store, only to ultimately purchase online in pursuit of a lower price.

From Seattle Times

Showrooming is less of a problem than it used to be.

From Seattle Times

In some cases, consumers are finding a product on one website and seeing that it’s available cheaper in-store at another retailer, a process known as “webrooming,” a reverse of standard showrooming behavior that nearly 70 percent of US shoppers said they engage in, according to Shopify.

From The Verge

The setup appears to embrace so-called showrooming, a smartphone-era trend where customers browse items in a store and then buy them online.

From The Wall Street Journal

The performance continues to be a reversal for a company that had struggled with plunging sales and shrinking profit about six years ago as consumers browsed at brick-and-mortar stores but made purchases online, a practice called showrooming.

From Reuters