signage

American  

[sahy-nij] / ˈsaɪ nɪdʒ /

noun

1. graphic designs, as symbols, emblems, or words, used especially for identification or as a means of giving directions or warning.

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signage British  

/ ˈsaɪnɪdʒ /

noun

1. signs collectively, esp street signs or signs giving directions

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Etymology

Origin of signage

sign + -age

Explanation

Signage is a word for a bunch of signs, just like gaggle is a word for a bunch of geese. If someone asks, "Did you see the signage?" they're not asking about one particular sign, because signage refers to more than one sign. This usually refers to commercially oriented signs, like the ones on billboards. Signage is a collective noun, so it stands for more than one thing, even though it doesn't end in an "s." Other collective nouns are luggage and tonnage, which refer to more than one bag and ton, respectfully.

Example Sentences

See Examples For:

signage

Thai authorities are investigating if negligence was what led to the deadly inferno at a Bangkok bar late on Sunday, as survivors reported doors being locked and the lack of signage demarcating emergency exits.

From BBC ● Jul. 14, 2026

Schneider’s team climbed to the store’s roof, draped a “We Steal from Old People” banner over its signage, and sued the business under 10 different small-claims cases.

From The Wall Street Journal ● Jun. 26, 2026

The retailer noted that the price of the chicken remained unchanged even after the signage was removed earlier this year.

From Salon ● Jun. 17, 2026

Earlier this year, another federal judge ordered the signage related to Washington’s slaves restored.

From Los Angeles Times ● Jun. 13, 2026

There’s absolutely no signage on these aqueducts, let alone the fact that I can barely see, now that the sun has practically gone down.

From "Dry" by Neal Shusterman and Jarrod Shusterman