signage

American  

[sahy-nij] / ˈsaɪ nɪdʒ /

noun

1. graphic designs, as symbols, emblems, or words, used especially for identification or as a means of giving directions or warning.

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signage British  

/ ˈsaɪnɪdʒ /

noun

1. signs collectively, esp street signs or signs giving directions

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Etymology

Origin of signage

sign + -age

Explanation

Signage is a word for a bunch of signs, just like gaggle is a word for a bunch of geese. If someone asks, "Did you see the signage?" they're not asking about one particular sign, because signage refers to more than one sign. This usually refers to commercially oriented signs, like the ones on billboards. Signage is a collective noun, so it stands for more than one thing, even though it doesn't end in an "s." Other collective nouns are luggage and tonnage, which refer to more than one bag and ton, respectfully.

Example Sentences

Signage along central London Bakerloo line stations are being rebranded as "Bakerl0.0" and "Waterl0.0" as part of an advertising campaign by Heineken to promote its zero alcohol products.

From BBC • Jan. 9, 2026

Signage in Fabulosa talks up the program and solicits donations from customers, many of whom are transplants from more conservative parts of the country or visitors from such places.

From Los Angeles Times • Jun. 19, 2024

Signage is minimal, but point in any direction of the compass, and an eager volunteer tour guide — during my first visit, a seemingly inexhaustible 32-year-old named Kevin Hannon — will tell you a story.

From Seattle Times • Jan. 26, 2024

Signage directs passengers to spacious elevators and long escalators, then to the indoor walkway between the station and baggage claim.

From Washington Post • Nov. 16, 2022

Signage for Santander bank in London, Britain, February 14, 2012.

From Reuters • Jul. 27, 2022