signage

American  

[sahy-nij] / ˈsaɪ nɪdʒ /

noun

1. graphic designs, as symbols, emblems, or words, used especially for identification or as a means of giving directions or warning.

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signage British  

/ ˈsaɪnɪdʒ /

noun

1. signs collectively, esp street signs or signs giving directions

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Etymology

Origin of signage

sign + -age

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Explanation

Signage is a word for a bunch of signs, just like gaggle is a word for a bunch of geese. If someone asks, "Did you see the signage?" they're not asking about one particular sign, because signage refers to more than one sign. This usually refers to commercially oriented signs, like the ones on billboards. Signage is a collective noun, so it stands for more than one thing, even though it doesn't end in an "s." Other collective nouns are luggage and tonnage, which refer to more than one bag and ton, respectfully.

Example Sentences

See Examples For:

signage

Much of that information is now supplied by labels, signage, regulations and technology.

From The Wall Street Journal ● Oct. 30, 2026

From Monday, visitors will be offered an audio guide with more information about the embroidery, while additional signage and seating will be provided for those queuing to reach the main exhibition.

From BBC ● Oct. 4, 2026

“The unauthorized use of our restaurant premises, signage, logos, or any other proprietary elements in your content may constitute a violation of our intellectual property rights.”

From Los Angeles Times ● Sep. 30, 2026

All the signage is in black and white, the walls various shades of gray.

From Slate ● Sep. 18, 2026

Instead of the franchised blandness of American cities, Alexandria is a city of mom-and-pop stores, all with signage screaming for attention, their wares encroaching on the streets.

From "Circumference" by Nicholas Nicastro

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