signage

American  

[sahy-nij] / ˈsaɪ nɪdʒ /

noun

1. graphic designs, as symbols, emblems, or words, used especially for identification or as a means of giving directions or warning.

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signage British  

/ ˈsaɪnɪdʒ /

noun

1. signs collectively, esp street signs or signs giving directions

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Etymology

Origin of signage

sign + -age

Explanation

Signage is a word for a bunch of signs, just like gaggle is a word for a bunch of geese. If someone asks, "Did you see the signage?" they're not asking about one particular sign, because signage refers to more than one sign. This usually refers to commercially oriented signs, like the ones on billboards. Signage is a collective noun, so it stands for more than one thing, even though it doesn't end in an "s." Other collective nouns are luggage and tonnage, which refer to more than one bag and ton, respectfully.

Example Sentences

See Examples For:

signage

Following the tragedy, West Mersea resident Stephen Vince said: "We should have done more about signage."

From BBC ● Jul. 26, 2026

Even sacred sites — with signage directing visitors away from the area — have been trampled by crowds.

From Los Angeles Times ● Jul. 21, 2026

While stressing that officials needed to make a comprehensive assessment, he said he saw "no emergency exit signage, emergency lighting systems or fire alarm devices".

From Barron's ● Jul. 14, 2026

They already have useful applications in reading, translating and making signage easier to read, as well as offering hands-free audio and visual assistance to people with any level of vision or hearing loss.

From Salon ● Jul. 2, 2026

Instead of the franchised blandness of American cities, Alexandria is a city of mom-and-pop stores, all with signage screaming for attention, their wares encroaching on the streets.

From "Circumference" by Nicholas Nicastro