signage

American  

[sahy-nij] / ˈsaɪ nɪdʒ /

noun

1. graphic designs, as symbols, emblems, or words, used especially for identification or as a means of giving directions or warning.

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signage British  

/ ˈsaɪnɪdʒ /

noun

1. signs collectively, esp street signs or signs giving directions

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Etymology

Origin of signage

sign + -age

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Explanation

Signage is a word for a bunch of signs, just like gaggle is a word for a bunch of geese. If someone asks, "Did you see the signage?" they're not asking about one particular sign, because signage refers to more than one sign. This usually refers to commercially oriented signs, like the ones on billboards. Signage is a collective noun, so it stands for more than one thing, even though it doesn't end in an "s." Other collective nouns are luggage and tonnage, which refer to more than one bag and ton, respectfully.

Example Sentences

See Examples For:

signage

Much of that information is now supplied by labels, signage, regulations and technology.

From The Wall Street Journal ● Oct. 30, 2026

There was a Haitian barbershop, and a clothing store run by Haitians, a Christian church with French signage, a restaurant, and a car wash.

From Slate ● Oct. 26, 2026

The welcome screen at the ticket kiosks noted a “fare adjustment,” with no further information, and no signage appeared anywhere near the main entrance or inside the train depot.

From Los Angeles Times ● Oct. 4, 2026

MLAs at the time took issue with some of the rules the panel imposed, including limits on salaries for constituency office staff and other matters such as office signage.

From BBC ● Sep. 17, 2026

Blank, meaning there are no windows, signage, or any indication that things, other than nothingness, go on inside.

From "Saints and Misfits" by S.K. Ali

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