Snapchat

[ snap-chat ]

Digital Technology, Trademark.

a brand name for an image messaging service and application, through which users can share images that may be private and temporary or public and stored for retrieval.

Origin of Snapchat

First recorded in 2011; snap + chat

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Media buyers say spending on Snapchat has increased roughly 10% year-over-year with the platform accounting for anywhere between 10% to 25% of media budgets now.
‘More ad dollars move to Snapchat’: Why direct-to-consumer brands eye the platform as they diversify from Facebook | Kristina Monllos | February 26, 2021 | Digiday
There’s no patience as far as the Snapchat audience is concerned.
Media Briefing: ‘I literally didn’t sleep last night’: Publishers share their concerns about the future of data | Sara Jerde | February 25, 2021 | Digiday
While Snapchat is a growing channel, Facebook and YouTube serve as the brand’s bread and butter, taking up more than an estimated 85% of the digital media budget, Friedman said.
‘De-risk the path forward’: Why Dr. Squatch sees value in Snapchat as it diversifies its media mix | Kimeko McCoy | February 18, 2021 | Digiday
Verify’s Snapchat Discover page, which launched in the summer of 2020, also makes money via a revenue partnership with Snapchat.
Why local broadcaster Tegna is making a big bet on its fact-checking vertical Verify | Sara Guaglione | February 12, 2021 | Digiday
The largest source of revenue for the company, according to Potrel, is from publisher platform solutions that Facebook, YouTube, Snapchat and others offer.
How TheSoul Publishing grew revenue via platforms with viral social media life hacks | Kayleigh Barber | February 12, 2021 | Digiday

Venture capitalists believe Snapchat to be a very valuable company.
‘The Snappening’ Is Real: 90,000 Private Photos and 9,000 Hacked Snapchat Videos Leak Online | Marlow Stern | October 13, 2014 | THE DAILY BEAST
Snapchat was the lowest rated company when it comes to privacy in the 73-page report, and the only one to earn just a single star.
‘The Snappening’ Is Real: 90,000 Private Photos and 9,000 Hacked Snapchat Videos Leak Online | Marlow Stern | October 13, 2014 | THE DAILY BEAST
Four days later, 4.6 million Snapchat usernames and phone numbers were compromised and leaked online by a hacker.
‘The Snappening’ Is Real: 90,000 Private Photos and 9,000 Hacked Snapchat Videos Leak Online | Marlow Stern | October 13, 2014 | THE DAILY BEAST
That Snapchat deceptively told its users that the sender would be notified if a recipient took a screenshot of a snap.
‘The Snappening’ Is Real: 90,000 Private Photos and 9,000 Hacked Snapchat Videos Leak Online | Marlow Stern | October 13, 2014 | THE DAILY BEAST
On Dec. 27, Snapchat shot down the findings on their own blog.
‘The Snappening’ Is Real: 90,000 Private Photos and 9,000 Hacked Snapchat Videos Leak Online | Marlow Stern | October 13, 2014 | THE DAILY BEAST

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