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soft-sell

[sawft-sel, soft-]
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verb (used with object), soft-sold, soft-sell·ing.
  1. to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft-sell a new perfume.
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adjective
  1. (of a sales technique) quietly or indirectly persuasive: a soft-sell approach to marketing.
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Origin of soft-sell

First recorded in 1950–55

soft sell

noun
  1. a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell).
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Origin of soft sell

First recorded in 1950–55
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

British Dictionary definitions for soft-sell

soft sell

noun
  1. a method of selling based on indirect suggestion or inducementCompare hard sell
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Idioms and Phrases with soft-sell

soft sell

see hard sell, def. 1.

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The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.