- to sell or advertise (something) in a forceful and insistent way: to hard-sell new car models to reluctant buyers.
- to convince (someone) in a forceful and insistent way: to hard-sell customers on a new product.
- characterized by or promoted through a hard sell: hard-sell tactics.
Origin of hard-sell
- a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to soft sell).
Origin of hard sell
- an aggressive insistent technique of selling or advertisingCompare soft sell
An aggressive, high-pressure sales practice or promotion, as in Used-car salesmen tend to give you a hard sell. This expression gave rise to the antonym soft sell, a low-key sales approach that relies on gentle persuasion. [Colloquial; c. 1950]
A difficult sales prospect, one who resists sales pressure. For example, Those brokers who call us at dinnertime find me a hard sell—I usually just hang up on them. [Late 1900s]