sponcon

American  

[spon-kon] / ˈspɒnˌkɒn /

Or spon-con

noun

Informal.

1. sponsored content.

   Influencers with large social media followings can earn a lot of money with sponcon.

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Etymology

Origin of sponcon

First recorded in 2015–20; by shortening

Example Sentences

Savvy web-searchers treat the social content-sharing service’s forums as a more reliable alternative to the open internet, an oasis of human-written chatter in a desert of webspam, sponcon and bots.

From The Wall Street Journal

For another, news is harder and more costly to moderate than vacation pics and celebrity sponcon.

From Los Angeles Times

It’s a fun and well-constructed story, but the way that brand references stand in for character development gives it a certain sponcon flavor.

From New York Times

The top fighters occupy a paradoxical place in society: the incarcerated influencer, as if Spartacus were churning out sponcon on his off days.

From New York Times

That meant BuzzFeed’s sponcon traveled further than competitors’ ads.

From The Verge