sponcon

Or spon-con

[spon-kon]

noun

Informal.

1. sponsored content.

   Influencers with large social media followings can earn a lot of money with sponcon.

Word History and Origins

Origin of sponcon¹

First recorded in 2015–20; by shortening

Example Sentences

Savvy web-searchers treat the social content-sharing service’s forums as a more reliable alternative to the open internet, an oasis of human-written chatter in a desert of webspam, sponcon and bots.

Read more on The Wall Street Journal

For another, news is harder and more costly to moderate than vacation pics and celebrity sponcon.

Read more on Los Angeles Times

It’s a fun and well-constructed story, but the way that brand references stand in for character development gives it a certain sponcon flavor.

Read more on New York Times

You could pack all the familiar terms into a George Carlin–style breathless monologue: clickbait, Facebook, death-of-the-homepage diversification, sponcon, Trump bumps, pivoting to video, pivoting to VR, pivoting to A.I., scaling up, scaling down, going viral, going solo.

Read more on Slate

The top fighters occupy a paradoxical place in society: the incarcerated influencer, as if Spartacus were churning out sponcon on his off days.

Read more on New York Times