sponsored content

[spon-serd kon-tent]

noun

1. advertising that a brand pays an online publisher to create and seamlessly integrate, conforming to the design, format, and content of the website or social media feed where it is published.

   It’s hard to distinguish your search results from sponsored content, so you have to pay attention to what you’re clicking.

Word History and Origins

Origin of sponsored content¹

First recorded in 1990–95

Example Sentences

Of course other social media sites allow users to make money from posts and let them share sponsored content - this is not uncommon - but most major sites have rules that allow them to de-monetise or suspend profiles that post misinformation.

From BBC

These creator programs - which reward users for likes, comments and shares, and allow them to post sponsored content - have been linked to its rise.

From BBC

TikTok and YouTube allow users to make money from their posts or to share sponsored content too, but have rules which allow them to de-monetise or suspend profiles that post misinformation.

From BBC

Many social media sites allow users to make money from their posts or to share sponsored content.

From BBC

“They’re keeping the ones that they can put integrated advertising — basically sponsored content — into,” Mr. Peacock said.

From New York Times