sponsored content

[ spon-serd kon-tent ]

/ ˈspɒn sərd ˈkɒn tɛnt /

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noun

advertising that a brand pays an online publisher to create and seamlessly integrate, conforming to the design, format, and content of the website or social media feed where it is published: It’s hard to distinguish your search results from sponsored content, so you have to pay attention to what you’re clicking.

QUIZ

CAN YOU ANSWER THESE COMMON GRAMMAR DEBATES?

There are grammar debates that never die; and the ones highlighted in the questions in this quiz are sure to rile everyone up once again. Do you know how to answer the questions that cause some of the greatest grammar debates?

Question 1 of 7

Which sentence is correct?

His boss, whom he admires, is waiting to meet with him about the big project.

His boss, who he admires, is waiting to meet with him about the big project.

TAKE THE QUIZ TO FIND OUT

Also called, Informal, sponcon .

Compare native advertising (def. 1), branded content.

Origin of sponsored content

First recorded in 1990–95

Words nearby sponsored content

spongy parenchyma, sponsion, sponson, sponsor, sponsored, sponsored content, sponsorship, spontaneity, spontaneous, spontaneous abortion, spontaneous combustion

How to use sponsored content in a sentence

Some abstained from running any sponsored content for advertisers on their properties, including their social accounts.
Media Briefing: Media companies’ DE&I efforts are still falling short|Tim Peterson|May 27, 2021|Digiday
To ensure the sponsored content feels like an organic part of the overall piece, the host doesn’t follow a script, instead talking casually about what they like about the product and how they use it.
Amazon U: Video Advertising Recap: Best practices for livestreaming and in-search videos|Sara Jerde|April 26, 2021|Digiday
Transparency regarding data collection and any sponsored content is key, said Tiffany Johnson, director of data analytics and technology at Wunderman Thompson.
No major plays yet: Why Clubhouse has yet to become part of the brand social playbook|Kimeko McCoy|April 7, 2021|Digiday
The bottom line is to be vigilant and deliberate about the kind of ads or sponsored content allowed on the platform.
What Silicon Valley could learn from China’s Q&A platform Zhihu|Rita Liao|March 26, 2021|TechCrunch

First-party data can provide ad teams with “rich and nuanced data” on which types of ads and sponsored content are going to work best on which audience, Rosen said.
Media Briefing: Publishers are switching up their paywalls|Tim Peterson|March 25, 2021|Digiday
“It happens very often that the form smothers the content,” he says.
Christoph Waltz on Bond, Burton, and Channeling His Inner Darkness|Marlow Stern|December 25, 2014|DAILY BEAST
Just this year we sponsored the Reaching Out MBA Conference and in that conference I introduced my fiancé to everybody.
How A Company’s Support of Gay Employees Helped One of Them To Come Out||December 24, 2014|DAILY BEAST
For example, a common type of meteorite has similar mineral content to Earth, but a lot less deuterium.
Are Comets the Origin of Earth’s Oceans?|Matthew R. Francis|December 14, 2014|DAILY BEAST
And while the HBOs and the Netflixs of the world are trying to deliver their content in new ways, so to are service providers.
Binge Watching is the New Bonding Time|The Daily Beast|December 10, 2014|DAILY BEAST
Legacy content providers are increasingly offering their shows directly to viewers through the Internet.
Binge Watching is the New Bonding Time|The Daily Beast|December 10, 2014|DAILY BEAST
I am therefore quite sure I shall be content to await his father's consent, should it not come these many years.
The Pastor's Fire-side Vol. 3 of 4|Jane Porter
The life of a laborer that is content with what he hath, shall be sweet, and in it thou shalt find a treasure.
The Bible, Douay-Rheims Version|Various
If we are to have a real education along lines of expression we must begin with the "content," or cause, of expression.
Expressive Voice Culture|Jessie Eldridge Southwick
Few whose estates might yield them ten thousand a year are content with nine thousand.
Glances at Europe|Horace Greeley
There are many excellent makers, but we must content ourselves with briefly noticing the most prominent.
Violins and Violin Makers|Joseph Pearce