sponsored content

American  

[spon-serd kon-tent] / ˈspɒn sərd ˈkɒn tɛnt /

noun

1. advertising that a brand pays an online publisher to create and seamlessly integrate, conforming to the design, format, and content of the website or social media feed where it is published.

   It’s hard to distinguish your search results from sponsored content, so you have to pay attention to what you’re clicking.

---

Etymology

Origin of sponsored content

First recorded in 1990–95

Example Sentences

Unlike some types of sponsored content, the first season of “Roomies” doesn’t explicitly market Bilt’s brand.

From Los Angeles Times

The Federal Communications Commission has leveled a $13.4-million fine against Sinclair Broadcast Group for failing to identify sponsored content that aired on its TV stations.

From Los Angeles Times

And Dropout’s leadership is mindful of that relationship; Kerns says the company avoids ads and sponsored content on the site due to an “understanding with our audience of this is a safe and comfortable space … the moment we’re trying to get people to buy Sprite inside of that ecosystem I think that feels icky.”

From Los Angeles Times

These creator programs - which reward users for likes, comments and shares, and allow them to post sponsored content - have been linked to its rise.

From BBC

TikTok and YouTube allow users to make money from their posts or to share sponsored content too, but have rules which allow them to de-monetise or suspend profiles that post misinformation.

From BBC