sponsorship

[spon-ser-ship]

noun

1. the position or function of a person or group who vouches for, supports, advises, or helps fund another person or an organization or project.

   The money from your sponsorship will go towards paying the child's school fees and ensuring they get three meals a day.

2. an arrangement under which a company helps fund a radio or television program, a convention or other event, or a charitable organization in return for an opportunity to advertise.

   For health-based nonprofits, securing a sponsorship from a pharmaceutical company can be a great asset, because of the money and other support it provides.

3. Christianity.,  the position or function of a person who promises to mentor a youth or new convert preparing for confirmation or initiation, or who answers for an infant at baptism.

   A simple “I’m praying for you” text message to the candidate can be a powerful reminder that you take your sponsorship seriously.

Word History and Origins

Origin of sponsorship¹

sponsor ( def. ) + -ship ( def. )

Example Sentences

Financially, more games would surely mean bigger TV deals and sponsorship possibilities.

From BBC

But also, this was a scenario where a conversation with a water company about sponsorship got the response, “We’re focusing on a male audience.”

From Salon

His move, co-ordinated with the UK and under Saudi sponsorship, is meant to keep the two-state solution on life support.

From BBC

Clients are likely to push for repricing or delay projects until legal uncertainties are cleared, while companies may rethink staffing models - shifting work offshore, reducing onshore roles and becoming far more selective in sponsorship decisions.

From BBC

They also make money in ways besides tickets and SportsNet LA, among them national broadcast revenue, national and local merchandise revenue, corporate sponsorships, and stadium parking and concessions.

From Los Angeles Times

Related Words

• aegis 
• aid 
• auspices www.thesaurus.com
• backing 
• patronage 
• sponsor