sponsorship

American  

[spon-ser-ship] / ˈspɒn sər ʃɪp /

noun

1. the position or function of a person or group who vouches for, supports, advises, or helps fund another person or an organization or project.

   The money from your sponsorship will go towards paying the child's school fees and ensuring they get three meals a day.

2. an arrangement under which a company helps fund a radio or television program, a convention or other event, or a charitable organization in return for an opportunity to advertise.

   For health-based nonprofits, securing a sponsorship from a pharmaceutical company can be a great asset, because of the money and other support it provides.

3. Christianity. the position or function of a person who promises to mentor a youth or new convert preparing for confirmation or initiation, or who answers for an infant at baptism.

   A simple “I’m praying for you” text message to the candidate can be a powerful reminder that you take your sponsorship seriously.

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Etymology

Origin of sponsorship

sponsor ( def. ) + -ship ( def. )

Example Sentences

It is experimenting with advertising sponsorships; a pilot is now under way with a small number of publishers.

From The Wall Street Journal

The impact is being felt across a wide range of sports where sponsorship dollars often make the difference between winning and not being able to compete.

From Los Angeles Times

“Each avenue of commercial, whether it’s sponsorship, licensing, ticketing, hospitality, they’re all just kind of smoking hot, if you will, right now,” Slusher said in a recent interview with The Times.

From Los Angeles Times

Enticing audiences today, he says, involves a more personal touch than a big TV ad spend or a sponsorship deal.

From Los Angeles Times

Soon, the group’s reputation attracted brand sponsorships and inquiries about starting chapters in new cities.

From Los Angeles Times

Related Words

• aegis
• aid
• auspices
• backing
• patronage
• sponsor