sponcon

American  

[spon-kon] / ˈspɒnˌkɒn /

Or spon-con

noun

Informal.

1. sponsored content.

   Influencers with large social media followings can earn a lot of money with sponcon.

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Etymology

Origin of sponcon

First recorded in 2015–20; by shortening

Example Sentences

Savvy web-searchers treat the social content-sharing service’s forums as a more reliable alternative to the open internet, an oasis of human-written chatter in a desert of webspam, sponcon and bots.

From The Wall Street Journal • Oct. 21, 2025

For another, news is harder and more costly to moderate than vacation pics and celebrity sponcon.

From Los Angeles Times • Oct. 20, 2023

It’s a fun and well-constructed story, but the way that brand references stand in for character development gives it a certain sponcon flavor.

From New York Times • Sep. 22, 2023

The top fighters occupy a paradoxical place in society: the incarcerated influencer, as if Spartacus were churning out sponcon on his off days.

From New York Times • Apr. 28, 2023

Oh, how the mighty have fallen: Onetime vice-presidential candidate Sarah Palin is doing sponcon on Instagram.

From Slate • Apr. 20, 2018