native advertising
Americannoun
-
paid advertising content on a website or social media feed that is independently produced by the advertiser but seamlessly integrated into the core content of the site or feed, conforming to its design and format.
native advertising that is almost indistinguishable from the paper’s news stories.
-
this type of online advertising, or the practice of advertising in this way.
Other Word Forms
Etymology
Origin of native advertising
First recorded in 2010–15
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Taboola, founded in 2007, specializes in native advertising, operating a sprawling advertising network over thousands of well-known websites, including CNBC, NBC News and Insider.
From New York Times ● Nov. 28, 2022
It’s as though all TV has become a kind of native advertising for its setting, like children’s cartoons are for toys.
From Slate ● Jun. 12, 2018
According to a person familiar with Axios’s pitch to investors, the company brought in more than $10 million in revenue in its first seven months, mostly through short-form native advertising that appears in between stories.
From The Wall Street Journal ● Nov. 17, 2017
As it stands today, Reddit lets brands create native advertising in the form of posts with a "promoted" tag.
From The Verge ● Jul. 26, 2016
And many readers find native advertising deceptive, when they realize they are advertisements at all.
From The Guardian ● Jun. 6, 2016
Random Word
Spin the wheel and learn a new word!
Get a wordDefinitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
