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brand image

British

noun

the attributes of a brand as perceived by potential and actual customers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Dubai has invested heavily in tourism, curating a global brand image that has attracted investors and talent from all over the world.

From Barron's • Mar. 1, 2026

Getting to grips with the fast-growing resale market may become an unavoidable part of protecting their brand image, but they shouldn’t expect any extra profits for their efforts.

From The Wall Street Journal • Dec. 26, 2025

Kate Hardcastle, consumer specialist at Insight with Passion, said the incident was "a bruise to M&S's trusted brand image".

From BBC • Apr. 27, 2025

Having two companies with their brand image at stake helps too, she said.

From Los Angeles Times • Jul. 17, 2024

During the question-and-answer session, several shareholders got up to express concern about the future of Toshiba, saying its management appeared confused and its brand image negative.

From Seattle Times • Jun. 27, 2022

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023