subtopic

That change allows us to go deeper on those timely subtopics that require more attention today.

Well, it does not look like anything as Google said above, “subtopics don’t change the look of search results.”

Google did not confirm any ranking updates in mid-November, but we’re just now getting confirmation from Danny that subtopics rolled out then.

Write a ton about Featured Snippets or link building or whatever subtopic you so choose as I see authority coming mainly at the subtopical level.