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Synonyms

advertising

American  
[ad-ver-tahy-zing] / ˈæd vərˌtaɪ zɪŋ /
Or advertizing

noun

  1. the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc..

    to get more customers by advertising.

  2. paid announcements; advertisements.

  3. the profession of planning, designing, and writing advertisements.


advertising British  
/ ˈædvəˌtaɪzɪŋ /

noun

  1. the promotion of goods or services for sale through impersonal media, such as radio or television

  2. the business that specializes in creating such publicity

  3. advertisements collectively; publicity

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Etymology

Origin of advertising

First recorded in 1520–30; advertise + -ing 1

Explanation

Advertising is the act of drawing the public’s attention to something, usually to sell it. Whatever is written on the sandwich board you're wearing is what you're advertising. Advertising is getting the word out — whether it’s on a billboard, in a magazine ad, on a commercial, on the side of a blimp, or by singing it from the highest mountaintop. If you want to let people know about a product, service, or candidate, you run an advertising campaign. The word advertising may also be used for the advertisements themselves or the business of creating advertisements.

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Vocabulary lists containing advertising

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

All of them chronicled their holidays on social media, giving the Greek tourism industry a massive hit of free advertising.

From Barron's Aug. 22, 2026

The advertising campaign for its new smart-access products around Amazon’s Prime Day in June was 10 times cheaper than a year earlier, in part because of AI tools, Zemmel said.

From The Wall Street Journal Aug. 21, 2026

The company also pointed to a boost from new businesses such as membership and advertising.

From Barron's Aug. 20, 2026

The company has previously got into hot water with the UK advertising watchdog, which has banned some of its adverts for making "misleading" claims.

From BBC Aug. 20, 2026

It was a picture off a jigsaw puzzle, or perhaps a holiday brochure advertising a forgotten England.

From "Stormbreaker" by Anthony Horowitz

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